Why it started

I’ve studied hundreds of individuals who are very successful in their field. They are crushing it in health, beauty, socially, financially and enjoying life at the fullest. But none of them ever credit their education for how they got there.

I’ve always wondered why we all learn what the 99% of the population does, but not what the 1% does differently. In school we all learn from the same books, do the same exams and get the same degree, but it’s the people that do things differently that we consider ‘successful’.

We look up to those people, we idolize them and dream about them. But what if they are not any different than you? If you look closer and study them, you realize they are not born with any special talents. All the, what we consider successful, people have things in common and they do things that most people don’t do.

They all have been able to access a certain altered state of self awareness that other people dismiss. A self awareness of being in control over how they look, what and how they think, their health and their endless possibilities to pursue their dreams. While most of us live like it’s a fixed thing, beyond our control.

The more I learned about it, the more I was confused. But the biggest question I asked myself all the time was…. ‘Why did nobody teach me any of this in 20 years of schooling?’. Imagine how powerful it would be if we had learned to do the innerwork instead of working hard on the physical world around us. A world that has to deal with exponential growth and changes.

I’m a product of a lacking education system that only catered our potential value as future employees, but never taught us how to live fulfilling, healthy and meaningful lives. We already pay the price for this collectively. Only look at the staggering numbers of people with physical and mental health issues. I personally want future generations to be better equipped for the world of tomorrow. That’s why I decided to build a school myself.


A school that questions the beliefs, ideas and systems that separates us instead of uniting us. A school that reinvents the nature of work from something we have to do into something we love to do. The nature of education to keep up with exponential changes.

A school where graduation never happens because being a craftsman is lifelong. It’s so much fun you never want to stop.

Imagine a school obsessed with innovation, a school that experiments with groundbreaking ideas and methods for learning, connection and personal growth.

A school that collects the greatest teachers and spread their wisdom. Imagine a school that celebrates the human experience, a school that creates connections, joy and friendships. A school that rejects limitations and embraces our limitless possibilities.


A school that is founded to create a highly evolved human being.

IkiGuides is evolved education with online and live curricula and events that transform learning from an institutionalized, linear, to a complete and conscious lifelong adventure that has no end. We do that by re-igniting the innate curiosity that lives in all of us, to become a craftsman again.


Jorn Bosma

Founder of IkiGuides


How IkiGuides works


We collect the best teachers, pathfinders, guides, ideas, methods in personal growth. 

Why didn’t I learn this in school? Is a question you are going to ask yourself after regular visiting our platform. You have no idea how much knowledge is out there which can help you to live an extraordinary life. We are going to bring that knowledge together in one online school.


A curriculum for the future

There is no point of learning in a linear institution in a world with exponential changes and artificial intelligence. If everything around us is changing all the time, then the only thing you can count on is you. So the orientation should not be the successtory, the end product, but the orientation should be to learn something about your body, your mind, the nature of your awareness, your limitless possibilities through our programs. In the end of the day it’s about being the craftsman and you are your craft.


Creating a tribe effect
Instead of focusing on individualism, we believe our community is the most important pillar of our school and the key to making a tremendous impact. A safe environment to grow, where you can be yourself, a thinker, dreamer, entrepreneur, rebel, parent, teacher, visionair, artist, innovator, inventors, healer all brought together by our passion to change and grow. Imagine thousands of like-minded people supporting you, inspiring you and holding you accountable to your craft.

What we do


IkiGuides comes from the Japanese concept of ikigai (pronounced Ick-ee-guy). It’s your reason to jump out of bed each morning.

What is your reason for getting up in the morning?

It’s about living a long, happy, healthy and meaningful life.

Ikigai is seen as the convergence of four primary elements:

  • What you love (your passion)
  • What the world needs (mission)
  • What you are good at (vocation)
  • What you can get paid for (profession)

Discovering your own ikigai is said to bring fulfilment, happiness and make you live longer. Thats why we put them into our four pillars: Mind, Health, Talent and Entrepreneurship.


Iki Mind

Conventional schools focus on the physical aspect of life, but everything is in control of the mind. The mind is super powerful, yet we don’t learn anything about it. IkiGuides takes you deeper into your mind. Achieve higher states of self-awareness through practices like meditation, neuro-linguistic programming (NLP), mindfulness and modern spirituality.


Iki Health

People always say that the most important thing we have is our health. And again, we don’t learn anything about optimizing our health in school. IkiGuides teaches you more on how to transform your body with today’s most effective science for longevity, fitness, weight loss, healing, nutrition and lifestyle so you can be strong happy, healthy and live longer.


Iki Talent


IkiGuides comes from the Japanese concept of Ikigai. Ikigais is a Japanese word that translates to ‘the reason for being’ or ‘a reason to wake up each morning’. In Japan the word is widely used to describe a healthy passion for something that makes you feel as though life is worth living to the fullest. It is believed that everyone has an ikigai, although not everyone has yet understood, discovered or developed it. Let us help you find your meaning, passion, misson or talents.


Iki Preneurship


How do you implement all these knowledge into your life? Let our Guides guide you in staying relevant in this future with artificial intelligence, machine learning, robotics and 3D printing. It requires evolving the nature of what we have to learn. Be the entrepreneur of your own life and realize your dreams.

We are determined to push humanity forward by empowering our Iki members to live healthier and happier lives, to unleash their fullest potential.

Providing education and tools to get people in control of their own health and life destiny.

You were given this life and body, that’s enough reason to optimize it. Go full on it.. learn about it, work with it, explore, struggle and understand it. Go be the craftsman of your own craft again.

We would love it if you want to participate in our mission.

We need pathfinders, teachers, communities, people who are willing to obsess themselves to lead the way. They can see beyond the point you at, they can help you see more.

Are you that person? Let us know and become an Iki Guide.

About IkiGuides

IkiGuides is an online university who facilitates transformational education to unleash your full potential and live a happy, healthy and fulfilling life.

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